Brand kit · v1.0
How KAMALO
looks and sounds.
The mark
Six petals from one centre — drawn as geometric precision, not decoration. Keep clear space of one petal on every side. Never rotate, stretch, outline or re-colour it outside these three lockups.
Wordmark
KamaloKamaloKAMALO is always set in caps, Bricolage Grotesque, tracked at 0.32em. Mark on the left for headers; wordmark alone when the mark already appears nearby.
Palette
Ink
--background (dark)
Canvas, night
Paper
--background (light)
Canvas, day
Ember Saffron
--primary
The KAMALO colour
Coin Ochre
--reward
Rewards only
Ash
--muted-foreground
Secondary copy
Warm neutrals, one saffron, one ochre. No blues, no violets, no gradients beyond the ember wash. Ochre is reserved for rewards so it always means something.
Typography
Pay. Get more.
Bricolage Grotesque · 700 · −0.045em
Instrument Sans carries every line of copy — plain, warm, unhurried.
Instrument Sans · 400–600 · JetBrains Mono for labels and codes
Voice
We say
Pay. Get more.
Every move counts.
You could be early.
We never say
Revolutionising the financial ecosystem
Seamless synergy
Unlock your potential
Short sentences. Full stops. Never more than two lines when one will do.
Handles
- @kamalo · Instagram
- @kamalo · X
- /kamalo · LinkedIn
hello@kamalo.app · kamalo.app